Marketing awards and certifications are meaningful to the extent that they’re a form of independent verification of our capabilities, but we see them less as a goal and more as a component of achieving our singular purpose: achieving success for our clients.
Certifications also help us ensure that the people working on your account know their stuff, so we require all employees to be Inbound Marketing Certified, developers must be HubSpot Design Certified, and those working with paid media must be AdWords Certified.
Google Partner
According to Google, the Google Partner badge is awarded to companies with Google Ads skills and expertise. Individuals at this company demonstrate high performance and knowledge in creating, managing, measuring, and optimizing Search campaigns. They can help you create and optimize ads that show up on Google Search and advise on keyword strategy and budget planning.”
Google AdWords Certified
We require that all employees involved in managing Google campaigns be AdWords Certified. Google Adwords certification is awarded to individuals who demonstrate expertise in basic and advanced online advertising concepts, including campaign set up, management, and optimization. To become AdWords certified, professionals must pass Google’s AdWords Fundamentals exam as well as at least one AdWords specialty exam.
HubSpot Impact Award
In September 2015, we won the first ever HubSpot Impact Award for Client Blog Design of the Year for our work with Dialexa. The award goes to one of more than 2,500 HubSpot partner agencies for producing a blog that demonstrates excellent user experience and conceptual design while also generating measurable business results. You can see some of the winning work in our portfolio and read more about the the campaign in case studies.
HubSpot Silver Partner Agency
HubSpot Silver Partner status places Mindtap among an elite group of agencies that have introduced inbound marketing to the most clients, and executed inbound marketing services to the highest standards. Tier levels are based on a combination of metrics, monthly acquired and managed recurring revenue (MRR), client retention, software engagement, and inbound marketing success.
HubSpot Certified Partner Agency
HubSpot Partner Certification indicates that a HubSpot partner agency has the knowledge and experience to to deliver effective inbound marketing services. In order to sit for the Partner Certification exam, at least one agency employee must have attained Inbound and HubSpot marketing software certification.
HubSpot Marketing Software Certified
HubSpot marketing software certification indicates that the certified individual possesses the inbound marketing knowledge and technical skills required to master inbound and the HubSpot software including the major concepts of inbound methodology, and how to use HubSpot to execute an inbound marketing strategy that enables consistent and predictable growth.
