Mindtap Marketing

Art and Science in the Service of Commerce

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Meet the Team

Mindtap is able to deliver value, rapid scalability and specialized expertise by centralizing strategy, client service and creative direction, while engaging a global network of specialists for production and focused expertise in areas such as SEO, social media and online video. Beyond the structural advantages, our clients benefit from the diverse perspectives of a core team that balances over 30 years of combined
marketing and technology experience with the fresh viewpoints of younger team members. All Mindtap employees are required to be HubSpot Inbound Marketing certified, and depending on their area of focus, also hold HubSpot Marketing Software, HubSpot Agency Partner and HubSpot Design certifications.
lee delahoussaye

Lee Delahoussaye

Founder & Chief Consultant

Prior to forming Mindtap in 2014, Lee spent 15 years in interactive design, web development, digital project management, account service, digital strategy and business development at agencies including RAPP (Omnicom), Bottle Rocket (Ogilvy/WPP), Moroch Partners and TMP Worldwide.He has worked with more than 20 Fortune 500 clients including McDonald’s, PepsiCo, Sony Pictures Entertainment, Intuit and Dell; and his work has garnered ADDY, Press Club, Murrow and AP awards for excellence in digital communication.Lee has served as the marketing advisor to the North Texas Enterprise Center (NTEC) and a mentor in the Frisco Independent School District’s Independent Study and Mentorship Program.He studied bass performance at Musicians Institute in Los Angeles and Journalism at Louisiana State University and currently holds Inbound Marketing, HubSpot and HubSpot Partner certifications.
Elizabeth Valdez

Elizabeth Valdez

Art Director

Elizabeth joined Mindtap as an intern and quickly proved to be a fast learner with natural design talent and excellent client service skills resulting from her extensive experience in retail and customer service.She received her Bachelor of Science in Marketing Management from the University of Texas at Dallas. As a student, she was recognized by the Center for Professional Sales for her work in their Rookie Preview program, as well as her entry into the university’s Intramural Innovation and Entrepreneurship Pitch Competition. She is Inbound Certified and a Google Adwords and Google Adwords Certified Professional.Active in social causes, Elizabeth has volunteered with the Comet Cupboard food pantry at UT Dallas as well as Race for the Cure.
Alex Smirnov

Alex Smirnov

Director, Technology

Alex came to Mindtap with nearly a decade of web development, IT consulting and project management experience that includes enterprise IT projects using WordPress, Microsoft Business Solutions, as well as CRM and a wide array of web development technologies including PHP(7), HTML(5), jQuery, CSS(3) and SCSS / SASS.Fluent in English and Russian, he has helped build IT infrastructure and web presences for organizations across the US, UK, Japan and Russia including that of Sweden’s renowned IHM Business School, as well as global retail merchandising and field marketing services firm SPAR Group.In addition to his technical capabilities, Alex has an extensive business background, having started and run an executive language school for nine years and completed coursework toward a MBA. He is Inbound Marketing and HubSpot Design Certified.