At Mindtap we draw a clear distinction between what we do and how we do it. While many agencies will describe what they do in terms of the services they offer, we view individual services as components of a larger strategy designed to achieve one or more business goals. That is to say that we see services as how and helping our clients achieve their goals as what.
To that end, we’ve organized our offerings below around their place within the context of a larger strategic initiative. It’s also worth noting that the meaning of terms used to describe digital channels, platforms and methodologies can vary widely, so if any of the information below is confusing or you have questions, please don’t hesitate to reach out.
Planning
- Brand development
- Comprehensive digital marketing strategy
- Digital customer experience strategy
- Content strategy and campaign planning
- Inbound marketing strategy and campaign planning
- Email marketing strategy and campaign planning
- Digital media planning
- Marketing technology and vendor evaluation
Activation
- Marketing and eCommerce website creative and development
- Blog, landing page and email marketing creative and development
- Digital collateral creative and production
- Web application design and development
- Inbound campaign implementation and management
- Content marketing implementation campaign management
- Marketing automation workflow design and implementation
- On and off-site SEO (search engine optimization)
- Programmatic display advertising creative, production and campaign management
- Pay-per-click (PPC) search engine marketing (SEM)
- Social media advertising creative, production and campaign management
Optimization
- Website, eCommerce and campaign analytics implementation, monitoring and optimization strategy
- A/B and multivariate test design and implementation
- Conversion optimization strategy, implementation and management
- SEO campaign analytics monitoring and management
Platform Expertise
- HubSpot – Silver Certified Agency Partner, Impact Award Winner, Inbound and HubSpot Certified
- WordPress
- Genesis Framework
- BuddyPress
- MailChimp
- Centro DSP
- Google Analytics
- WooCommerce
- Google Tag Manager
- Google AdWords Manager
- Facebook Ads Manager
- MOZ Pro / MOZ Local
