Ask any agency what they do and you’re likely to hear a list of services. At Mindtap, we see things differently: helping you achieve your business goals is what we do, while our services encompass the tools we use to do it. It’s a subtle distinction, but it keeps us focused on what matters most: results.
That said, we realize that you may be wondering if we can address a specific need, so we’ve listed our capabilities below, grouped by where they fall within our our broader process. If you don’t see something you’re looking for, please don’t hesitate to get in touch.
Strategy
- Brand development
- Comprehensive digital marketing strategy
- Digital customer experience strategy
- Content strategy and campaign planning
- Inbound marketing strategy and campaign planning
- Email marketing strategy and campaign planning
- Digital media planning
- Marketing technology and vendor evaluation
Activation
- Marketing and eCommerce website creative and development
- Blog, landing page and email marketing creative and development
- Digital collateral creative and production
- Web application design and development
- Inbound campaign implementation and management
- Content marketing implementation campaign management
- Marketing automation workflow design and implementation
- On and off-site SEO (search engine optimization)
- Programmatic display advertising creative, production and campaign management
- Pay-per-click (PPC) search engine marketing (SEM)
- Social media advertising creative, production and campaign management
Optimization
- Website, eCommerce and campaign analytics implementation, monitoring and optimization strategy
- A/B and multivariate test design and implementation
- Conversion optimization strategy, implementation and management
- SEO campaign analytics monitoring and management
Platform Expertise
- HubSpot – Silver Certified Agency Partner, Impact Award Winner, Inbound and HubSpot Certified
- WordPress
- Genesis Framework
- BuddyPress
- MailChimp
- Centro DSP
- Google Analytics
- WooCommerce
- Google Tag Manager
- Google AdWords Manager
- Facebook Ads Manager
- MOZ Pro / MOZ Local
