If you're designing a new website, or undertaking any marketing initiative, for that matter, taking the time to ask one simple question may mean the difference between success and failure.The question...in question?Why? As in, "why do you want a new website?" or "why is that feature important to you?"Three-year-olds can't stop asking 'why?' because their instincts tell them that the more they ask, the more they know; and the more they know, the more they'll be able to accomplish. And … [Read more...] about Don’t Start a New Website Without Doing This
tl;dr: this a LONG post - here are the key points for the time-crunched:Skip the bundled services:product companies (FMG Suite, Advisor Websites) are bad at delivering services, and services companies (agencies, consultants) are bad at making products there's an inherent conflict of interest when the services team works for the product vendor an independent digital marketing expert who knows the industry can add value to your online marketing investment by helping to select the … [Read more...] about What Financial Advisors Need to Know About Online Marketing
One of the inherent challenges of digital marketing is presenting performance data in a way that's easy for stakeholders, regardless of their background, to understand without having to spend hours building manual reports; and there's no shortage of applications trying to solve the problem. I've tried Cyfe and Klipfolio, as well as the custom reporting features built in to Google Analytics, MOZ and HubSpot, but I have yet to find something with the flexibility required to become a go-to … [Read more...] about Cutting Through the Data Smog with Google Data Studio
Well hello there! It's been a long while since I've posted. Let's see...coming up on two months!I really need to spend more time on marketing the agency (of which blogging is a part).The cobbler's children are, indeed, shoeless - or more directly, we - along with most other professional services firms - suck at marketing ourselves.It isn't for lack of desire or inspiration - I mean, what's better than having yourself as a client? I think of things I'd like to do to build our brand … [Read more...] about Professional Services Marketing: Necessary Roughness
As the head of a digital marketing agency, I look at and evaluate a lot of websites, and while it's true that much of that evaluation is somewhat subjective, there are offenses that - speaking objectively - there isn't an excuse for.Having had a great deal of success helping the social security disability experts at Lemoine Law Firm generate more and better leads through their website, I've been perusing other SSD firm's websites, and those of their digital agencies, and the thing I've been … [Read more...] about For the Love of God, Update Your Site’s Copyright Notice!