ClientDialexa is an engineering and design firm that works with enterprise, start-up, and government clients to develop software and hardware technology solutions. After growing steadily through only word-of-mouth, they were ready to incorporate more formal marketing strategies and selected Mindtap and HubSpot to help realize their goals in the first quarter of 2015.
ChallengeDespite their history of success, Dialexa was encountering two primary challenges:
- generating awareness from a niche B2B audience
- clearly differentiating themselves from a diverse set of competitors ranging from boutique application developers to global IT consulting firms
SolutionWhile each of Dialexa’s competitors is primarily known for their strength in creative or technology or delivery, the Dialexa team achieves a rare balance of world-class creative design, engineering and project management to deliver beautiful, functional experiences that meet or exceed their clients’ timing and budgetary requirements through an approach they call “whole-brain product development.” Zeroing in their “whole brain” approach as a key differentiator, Mindtap worked with Dialexa’s marketing and creative teams to develop a content strategy that would clearly demonstrate their comprehensive expertise to a highly targeted audience. The Dialexa design team iterated on a blog design with a focus on creating an experience that was distinctive but also seamlessly integrated with the Dialexa brand and website; and the result was a one-of-a-kind HubSpot blog.
- Dynamic hero images on listing and post pages
- Custom iconography
- Media-specific post templates for video and audio content
- Advanced fully-responsive design