This is the second in a series of posts evaluating FMGSuite. In this post, I’ll take a look at the SEO aspects of the popular financial advisor digital marketing platform. Canned Content One of the most prominently promoted features of FMG Suite is a library of canned, FINRA-approved content that can be posted to the advisor’s website. Content that doesn’t have to go through regulatory review is certainly an attractive proposition to both advisors and broker-dealers, but … [Read more...] about Financial Advisor SEO in FMG Suite
Financial Advisor Branding in FMG Suite
In this, the fourth in a series of posts evaluating the popular financial advisor digital marketing platform, FMG Suite, we’ll take a look at how using it could help – or hurt – your financial advisor branding efforts. Differentiation While conducting the research for my post on financial advisor SEO in FMG Suite, I noticed that many of the pages looked quite similar to each other, as illustrated in the image below. Three sites hosted on the FMG Suite … [Read more...] about Financial Advisor Branding in FMG Suite
FMG Suite Review – Services
This is the first in a series of FMG Suite review posts evaluating the popular financial advisor digital marketing platform. A few weeks ago, the president of a wealth management firm I work with asked me for my impressions of FMG Suite, an online marketing platform built especially for financial advisors. As a consultant who specializes in helping financial advisors with digital marketing, this was well-trodden ground, so I thought I would gather my thoughts into a series of FMG … [Read more...] about FMG Suite Review – Services
SEO for Financial Advisors is a Local Game
When researching SEO for financial advisors, most of the content you will encounter will focus on optimizing for a national audience, and if you’re looking to attract clients from all around the country, that’s what you should be paying attention to. Examples of firms that should take a nationally focused approach to financial advisor SEO are niche or specialty firms, those with truly national presence, and advisors based in less-populous areas. But most everyone else’s search engine … [Read more...] about SEO for Financial Advisors is a Local Game
