HubSpot partner agency Mindtap Marketing was presented with the inaugural HubSpot Design Impact Award for Best Client Blog Design for their work with Dallas software and electronics design and engineering firm Dialexa. The award, which was presented at HubSpot’s annual INBOUND conference in Boston, is given to one HubSpot partner among more than 2,500 for producing a blog that demonstrates excellent user experience and conceptual design while also generating measurable business results. Dialexa hired the HubSpot partner in February 2015 to develop and manage an inbound marketing campaign focused on building awareness and leads; and with blogging and content production at the center of their strategy, Dialexa’s internal creative team set about designing the blog experience with input from Mindtap. Dialexa is known for pushing the limits of design and technology, a reputation they lived up to by designing a blog that stretched HubSpot’s capabilities. Fortunately for all, HubSpot’s product and engineering teams were there to help the HubSpot partner and their client realize their shared vision; and true to their commitment to innovative marketing, as well as their customers, HubSpot worked closely with both firms to bring the design to life. The blog in conjunction with the initial inbound marketing campaign, produced impressive results, including an 86% rise in new visitors to the Dialexa website and a 563% increase in leads compared to the period prior to the campaign’s March launch. “Mindtap Marketing and Dialexa have set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for them and the inbound movement. Our team here at HubSpot is proud to call Mindtap a Partner and recognize them with this Award,” said HubSpot Marketing Director Patrick Shea. Read the inbound marketing case study about this campaign, and review the award-winning blog design.
About Lee Delahoussaye
Lee is Chief Consultant at Mindtap, a digital marketing agency he founded after over 15 years working for agencies in support of more than 20 Fortune 500 brands.