When researching SEO for financial advisors, most of the content you will encounter will focus on optimizing for a national audience, and if you’re looking to attract clients from all around the country, that’s what you should be paying attention to. Examples of firms that should take a nationally focused approach to financial advisor SEO are niche or specialty firms, those with truly national presence, and advisors based in less-populous areas. But most everyone else’s search engine … [Read more...] about SEO for Financial Advisors is a Local Game
Video: How to Use the HubSpot Social Media Tool
Hey there, I thought I’d take some time today to show you the basics and benefits of using the HubSpot social media tools. When you log into HubSpot you'll land on your dashboard page. In the top navigation bar click on “Marketing,” then “Social” and you will be taken to the social publishing page. In this case, we have a clean area because this is a new account and we haven't posted anything. Click the big orange button in the top right corner that says “create social post.” You will get … [Read more...] about Video: How to Use the HubSpot Social Media Tool
A Second Look at Nacho Analytics
This morning I published a blog post entitled "App Gives You Access to Any Site’s Google Analytics Data" before I had wrapped my brain around just how the application, called Nacho Analytics, does what it does, and in retrospect, I think the title was a bit of an overstep. A more appropriate headline might have been "View Reporting for Any Site in Google Analytics." Why the pivot? Well, it looks like Nacho Analytics is buying data from one or more sources that collect it from people who … [Read more...] about A Second Look at Nacho Analytics
App Gives You Access to Any Site’s Google Analytics Data
UPDATE: after spending more time unpacking the technology behind Nacho Analytics, I published A Second Look at Nacho Analytics. I encourage you to read this post first, then move on to the follow-up. On Tuesday competitive analytics company SpyFu demonstrated that they had figured out how to provide users with Google Analytics data for any website on the Internet. In announcing the new standalone product, dubbed Nacho Analytics, SpyFu founder and CEO Mike Roberts touted it as “God mode … [Read more...] about App Gives You Access to Any Site’s Google Analytics Data
Don’t Start a New Website Without Doing This
If you're designing a new website, or undertaking any marketing initiative, for that matter, taking the time to ask one simple question may mean the difference between success and failure. The question...in question? Why? As in, "why do you want a new website?" or "why is that feature important to you?" Three-year-olds can't stop asking 'why?' because their instincts tell them that the more they ask, the more they know; and the more they know, the more they'll be able to accomplish. And … [Read more...] about Don’t Start a New Website Without Doing This
