Saas industry
December 8, 2021 by Ellen Steinlauf | Technology

How to Differentiate Your Brand in the SaaS Software Industry

Providing the best solution isn't enough. That is the truth regarding today's competitive SaaS and software environment in relation to your brand differentiation efforts. We’re not suggesting that you don’t have t...

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Digital Marketing for Technology
October 20, 2021 by Ellen Steinlauf | Technology

Digital Marketing for Technology: 3 Strategies to Engage Target Audiences

Providing the perfect technology at the right price is great, but it’s not enough to set your brand apart from the competition. Companies have many options when it comes to choosing which brand they partner with. What ...

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Building a Digital Marketing Strategy for SaaS-Based Businesses
September 1, 2021 by Ellen Steinlauf | Marketing, Technology

Building a Digital Marketing Strategy for SaaS-Based Businesses

Software-as-a-service (SaaS) solutions account for nearly 75% of all enterprise-software revenues (more than $380 billion). So, it should be no surprise that SaaS has quickly taken over and disrupted large parts of the e...

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