Project Background

Dialexa is an engineering and design firm that works with enterprise, start-up, and government clients to develop software and hardware technology solutions.


Produce content (blogging and content offers) designed to attract, engage and convert target clients at-scale. Leveraging HubSpot and zeroing in their “whole brain” approach as a key differentiator, Mindtap worked with Dialexa’s marketing and creative teams to develop a content strategy that would clearly demonstrate their comprehensive expertise to a highly targeted audience.


  • 01 Set the Dialexa brand apart from a diverse competitor set ranging from boutique mobile app developers to global IT firms.
  • 02 Increase brand recognition and positive perception among a niche B2B audience.
  • 03 Convert the website from ‘brochureware’ to an active sales channel.


Increase awareness and qualified leads.


After growing steadily through word-of-mouth, Dialexa selected Mindtap to accelerate growth by developing and implementing a more formal marketing strategy.


  • 01 86% increase in unique visits
  • 02 563% increase in leads through the site
  • 03 Mindtap and Dialexa were selected from among more than 2,500 HubSpot agency partner / client teams to receive the 2015 HubSpot Design Impact Award for Best Blog Design for producing a blog that demonstrates excellent user experience and conceptual design while also generating measurable business results.

Scott Harper

Founder & CEO, Dialexa

“Mindtap was instrumental in kickstarting Dialexa’s marketing efforts. They were in effect our first marketing department. They helped get us started and on a path to marketing success. I would highly recommend working with them.”


Brad Bush

COO, Dialexa

“The Mindtap team is intensely focused on achieving bottom-line results with our content marketing. They set and committed to aggressive performance goals up front – and I’m happy to say that they delivered beyond every one of them.”

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