Dialexa is an engineering and design firm that works with enterprise, start-up, and government clients to develop software and hardware technology solutions.


Increase awareness and qualified leads.


Produce content (blogging and content offers) designed to attract, engage and convert target clients at-scale. Leveraging HubSpot and zeroing in their “whole brain” approach as a key differentiator, Mindtap worked with Dialexa’s marketing and creative teams to develop a content strategy that would clearly demonstrate their comprehensive expertise to a highly targeted audience.


After growing steadily through word-of-mouth, Dialexa selected Mindtap to accelerate growth by developing and implementing a more formal marketing strategy.


  • Set the Dialexa brand apart from a diverse competitor set ranging from boutique mobile app developers to global IT firms.
  • Increase brand recognition and positive perception among a niche B2B audience.
  • Convert the website from ‘brochureware’ to an active sales channel.


  • 86% increase in unique visits
  • 563% increase in leads through the site
  • Mindtap and Dialexa were selected from among more than 2,500 HubSpot agency partner / client teams to receive the 2015 HubSpot Design Impact Award for Best Blog Design for producing a blog that demonstrates excellent user experience and conceptual design while also generating measurable business results.