Mindtap Marketing https://mindtapmarketing.com Art and Science in the Service of Commerce Fri, 24 Aug 2018 13:34:51 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 https://mindtapmarketing.com/wp-content/uploads/2017/06/cropped-mindtap-logo-fav-circle-1-32x32.png Mindtap Marketing https://mindtapmarketing.com 32 32 Video: How to Use the HubSpot Social Media Tool https://mindtapmarketing.com/blog/how-to/how-to-use-the-hubspot-social-media-tool/ https://mindtapmarketing.com/blog/how-to/how-to-use-the-hubspot-social-media-tool/#respond Thu, 23 Aug 2018 21:37:04 +0000 https://mindtapmarketing.com/?p=2118

Hey there, I thought I’d take some time today to show you the basics and benefits of using the HubSpot social media tools. When you […]

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A Second Look at Nacho Analytics https://mindtapmarketing.com/blog/a-second-look-at-nacho-analytics/ https://mindtapmarketing.com/blog/a-second-look-at-nacho-analytics/#comments Wed, 22 Aug 2018 20:53:29 +0000 https://mindtapmarketing.com/?p=2109

This morning I published a blog post entitled “App Gives You Access to Any Site’s Google Analytics Data” before I had wrapped my brain around […]

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App Gives You Access to Any Site’s Google Analytics Data https://mindtapmarketing.com/blog/access-any-sites-google-analytics/ https://mindtapmarketing.com/blog/access-any-sites-google-analytics/#respond Wed, 22 Aug 2018 15:32:58 +0000 https://mindtapmarketing.com/?p=2091

UPDATE: after spending more time unpacking the technology behind Nacho Analytics, I published A Second Look at Nacho Analytics. I encourage you to read this […]

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Online Reviews a Big Opportunity for Financial Advisors https://mindtapmarketing.com/blog/financial-advisor-reviews-a-rare-marketing-opportunity/ https://mindtapmarketing.com/blog/financial-advisor-reviews-a-rare-marketing-opportunity/#respond Thu, 17 May 2018 04:19:26 +0000 https://mindtapmarketing.com/?p=2072

One of the challenges of financial advisor marketing is developing effective messaging that stays within the bounds of federal regulations governing advertising content. One such […]

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Don’t Start a New Website Without Doing This https://mindtapmarketing.com/blog/new-website-do-this/ https://mindtapmarketing.com/blog/new-website-do-this/#respond Wed, 02 May 2018 21:24:15 +0000 https://mindtapmarketing.com/?p=1737

If you’re designing a new website, or undertaking any marketing initiative, for that matter, taking the time to ask one simple question may mean the […]

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What Financial Advisors Need to Know About Online Marketing https://mindtapmarketing.com/blog/online-marketing-services-for-financial-advisors/ https://mindtapmarketing.com/blog/online-marketing-services-for-financial-advisors/#comments Thu, 26 Apr 2018 22:42:42 +0000 https://mindtapmarketing.com/?p=1958

tl;dr: this a LONG post – here are the key points for the time-crunched: Skip the bundled services: product companies (FMG Suite, Advisor Websites) are […]

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Cutting Through the Data Smog with Google Data Studio https://mindtapmarketing.com/blog/google-data-studio-data-smog/ https://mindtapmarketing.com/blog/google-data-studio-data-smog/#comments Fri, 30 Jun 2017 00:35:07 +0000 https://mindtapmarketing.com/?p=1677

One of the inherent challenges of digital marketing is presenting performance data in a way that’s easy for stakeholders, regardless of their background, to understand […]

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Professional Services Marketing: Necessary Roughness https://mindtapmarketing.com/blog/professional-services-marketing/ https://mindtapmarketing.com/blog/professional-services-marketing/#respond Mon, 01 May 2017 18:02:39 +0000 https://mindtapmarketing.com/?p=1617

Well hello there! It’s been a long while since I’ve posted. Let’s see…coming up on two months! I really need to spend more time on […]

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For the Love of God, Update Your Site’s Copyright Notice! https://mindtapmarketing.com/blog/for-the-love-of-god-update-your-footer-copyright/ https://mindtapmarketing.com/blog/for-the-love-of-god-update-your-footer-copyright/#respond Wed, 01 Mar 2017 18:43:43 +0000 https://mindtapmarketing.com/?p=1586

As the head of a digital marketing agency, I look at and evaluate a lot of websites, and while it’s true that much of that […]

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Is Political Rancor Driving People Away from Facebook? https://mindtapmarketing.com/blog/political-rancor-hurting-facebooks-numbers/ https://mindtapmarketing.com/blog/political-rancor-hurting-facebooks-numbers/#respond Mon, 06 Feb 2017 23:27:48 +0000 https://mindtapmarketing.com/?p=1514 Before the returns started coming in on election day, political commentators were expressing relief that the divisive and seemingly endless campaign season was coming to […]

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