Podcasts are quickly becoming a popular way for companies to directly educate their consumers about complex information. With over 2 million podcasts to choose from, Americans now listen to seven podcasts a week on average. These engaging conversations offer listeners unique guests, exciting subjects, and thought-provoking content, especially in the area of finance. Financial podcasts are an ideal resource for customers who want to improve their monetary lives. But choosing the right one to implement into your digital marketing strategy can be overwhelming. 

Whether your audience is interested in learning about investments, understanding fintech, or gaining financial well-being, there’s a podcast that will speak to them. Ready to dive in? We’ve gathered up our ten favorite financial podcasts to give you some inspiration for your digital marketing strategy.

Here are 10 financial podcasts we love:

1. Motley Fool Money

The Motley Fool is a celebrated resource for all things financial. And their podcasts offer an even deeper dive into the world of finance. Motley Fool Money covers everything from financial headlines and business news stories, to investment forecasts, and is a rich resource for customers who want to learn more about the financial industry and how The Motley Fool can help them.  

  • General podcast duration: 30-45 minutes
  • Hosts: Chris Hill
  • Difficulty level: Beginner to advanced

2. Millennial Investing

Are your customers curious about Bitcoin? How about stock options, or which retirement plan is right for them? Millennial Investing uses their podcast to help their target audience discover all this and more. Targeted specifically for millennials, hosts Robert Leonard and Clay Finch aim to educate and engage younger listeners who are invested in their financial futures. By breaking down complex financial subjects into easy-to-digest segments, this financial podcast is ideal for customers who are financial novices.

  • General podcast duration: 50 minutes and up
  • Hosts: Robert Leonard & Clay Finck
  • Difficulty level: Beginner

3. Ditch the Suits

Ditch the Suits, a podcast hosted by “reformed planners,” offers listeners insider views on the financial industry. Hosts Campbell and Maus offer a comprehensive analysis on hot-button subjects like mitigating financial exploitation, understanding how to protect family assets and wealth, and how to avoid making bad financial investment decisions. This podcast is ideal for S.E.E.D Planning Group’s customers, and those that are looking for ways to protect their families, and themselves, from risky advice and poor financial decisions.

  • General podcast duration: 25 minutes and up
  • Hosts: Steve Campbell & Travis Maus
  • Difficulty level: Beginner to intermediate

4. Exchanges at Goldman Sachs

If your customers are looking for a financial podcast that is as educational as it is interesting, Exchanges is a great example of what they are looking for. This dynamic financial podcast features various planners, financial experts, and other Goldman Sachs employees discussing the current financial climate, financial news, and tips and tricks of the industry. Discussions range from biotech investment developments, to online gaming, to global economic forecasting. 

  • General podcast duration: 25 minutes-1 hour
  • Hosts: Various 
  • Difficulty level: Intermediate to advanced

5. The Ramsey Show

If your customers have ever searched for financial advice or information online, chances are they have come across Dave Ramsey. With almost 18 million listeners per week, Dave Ramsey is legendary in the financial planning world. His podcast aims to help his target audience “take control of their lives and their money” through in-depth interviews, analysis, and discussions around eliminating debt. 

  • General podcast duration: 40 minutes-1 hour
  • Hosts: Dave Ramsey 
  • Difficulty level: Beginner to intermediate

6. Planet Money

NPR’s short n’ sweet Planet Money podcast is perfect for an audience that wants a dose of news with their financial tips and advice. Dubbed “the economy explained,” this podcast taps into various subjects like the history of currency, financial and economic book reviews, and the nail-biting world of inflation. This podcast even ties in to other digital marketing strategies by offering an ad-free experience for anyone that signs up for a monthly subscription to Planet Money Plus

  • General podcast duration: 18-25 minutes 
  • Hosts: Robert Smith
  • Difficulty level: Beginner to intermediate

7. Real Estate & Financial Independence

This financial podcast is ideal for customers who want to use real estate as an early retirement plan, and for those who want to feel guided and coached through the journey. “Coach” Chad encourages financial independence, making sure his episodes and guests offer his audience everything they need to realize their financial dreams.

  • General podcast duration: 30 minutes-1 hour
  • Hosts: Chad “Coach” Carson
  • Difficulty level: Beginner to intermediate

8. Her Money

Are your customers looking for advice on budgeting? Saving for retirement? Combining finances with their new partner? Her Money covers all of this and more, while exclusively targeting women. This female-led podcast touches on everything women need to know about gaining and maintaining financial independence and freedom, no matter their age or economic class. This podcast is a great example of how to differentiate your messaging to reach a niche target audience.

  • General podcast duration: 30 minutes-1 hour
  • Hosts: Jean Chatzky & Guests
  • Difficulty level: Beginner to intermediate

9. How to Money

Listening to How to Money is like having a casual drink with a friend: fun, relaxing, and enjoyable. This informal financial podcast is geared toward “normal folks” who need advice on debt payoff, DIY investing, and money tricks that can help them get ahead on their financial goals. If your customers are looking for an informal financial podcast that will help them set manageable goals, How to Money is a great example of how to deliver this content the right way. 

  • General podcast duration: 35 minutes-1 hour
  • Hosts: Joel & Matt
  • Difficulty level: Beginner

10. Count Me In

Developed by the IMA (Institute of Management Accountants), the Count Me In podcast is perfect for your corporate accounting and financial customers who want to explore the industry a bit deeper. Each episode explores how technology, finance, and accounting are adapting in a rapidly-advancing world. Whether your customers are interested in supply and demand, professional development, or equitable representation in the financial world, this podcast is a must-listen. 

  • General podcast duration: 15-30 minutes 
  • Hosts: Adam Larson & Mitchell Roshong
  • Difficulty level: Beginner to advanced