One of the largest business accelerators in the state, The North Texas Enterprise Center (NTEC) provides promising startups with expert guidance, enterprise-class infrastructure and a vast professional network.
Increase awareness and leads from local startups.
Backed by primary research developed from online surveys and stakeholder interviews, Mindtap developed a new positioning statement, personas and KPIs, forming the backbone of rebranding and a new website focusing on the people of NTEC’s member companies as well as the exurban location as a differentiator.
In the three months after launching the new website:
A new management team brought in to reverse years of underperformance had recently broadened the accelerator’s focus from biotech to general technology.
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