SEO Specialist
About the job
Mindtap Digital, a Dallas-based digital marketing consultancy, is looking for an experienced and dynamic SEO Specialist to join our team. In this role, you will work with a diverse team to help develop and implement our clients’ SEO strategies. There is an opportunity for this to be a remote position.
Key Requirements:
- At least 2 years experience in creating, managing, and optimizing content marketing, content growth and SEO campaigns
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically , and identify and resolve problems
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Working knowledge of Google Analytics, Google search console, Google tag manager and Google site kit
- Experience with website optimization tools such as SEMRush and Yoast
- Strong organizational, time management, and analytical skills
- Working knowledge of at least one marketing automation platform, HubSpot experience is a plus
Responsibilities:
- Auditing websites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying keywords that drive the most qualified leads
- Writing convincing copy and calls-to-action to convert visitors
- Setting up analytics dashboards and reporting for client and internal review
- Performing on, and off-page optimization
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on white hat and black hat SEO strategies to stay within search engine guideline
