SEO Specialist


About the job

Mindtap Digital, a Dallas-based digital marketing consultancy, is looking for an experienced and dynamic SEO Specialist to join our team. In this role, you will work with a diverse team to help develop and implement our clients’ SEO strategies. There is an opportunity for this to be a remote position.


Key Requirements:
  • At least 2 years experience in creating, managing, and optimizing content marketing, content growth and SEO campaigns
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skills
  • Ability to work within a team and independently
  • Working knowledge of Google Analytics, Google search console, Google tag manager and Google site kit
  • Experience with website optimization tools such as SEMRush and Yoast
  • Strong organizational, time management, and analytical skills
  • Working knowledge of at least one marketing automation platform, HubSpot experience is a plus
  • Auditing websites for areas that can be improved and optimized
  • Preparing detailed strategy reports
  • Identifying keywords that drive the most qualified leads
  • Writing convincing copy and calls-to-action to convert visitors
  • Setting up analytics dashboards and reporting for client and internal review
  • Performing on, and off-page optimization
  • Filling websites and other content with effective keywords
  • Writing effective SEO content for blogs, websites and social media accounts
  • Developing link building strategies
  • Analyzing keywords and SEO techniques used by competitors
  • Keeping updated on white hat and black hat SEO strategies to stay within search engine guideline

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