When you track conversions in Google Analytics, you're really tracking the content that loads after the conversion occurs, which is typically some sort of success, confirmation or thank you message. Most of the time that content loads in a new page. Sometimes it's an inline message, but that's the exception - and a topic for another post. So, for now, we're going to assume that the success message is on a new page. In Google analytics parlance, a conversion is a "destination goal" and that … [Read more...] about Using Regular Expressions to Track Conversions in Google Analytics