One of the challenges of financial advisor marketing is developing effective messaging that stays within the bounds of federal regulations governing advertising content.One such regulation limiting the use of testimonials in financial advisor advertising represents a significant handicap, because testimonials are used to build trust, and trustworthiness is the most important consideration in choosing a financial advisor.Trust also plays a role in where people go for information when … [Read more...] about Online Reviews a Big Opportunity for Financial Advisors
Before the returns started coming in on election day, political commentators were expressing relief that the divisive and seemingly endless campaign season was coming to an end. If only that were the case. Instead, three months on, an environment of political divisiveness has become the norm.To get a taste of the current climate, one need only log-on to Facebook, which has emerged as a prime destination for political news, and sometimes political conflict. Lately, though, I've noticed an … [Read more...] about Is Political Rancor Driving People Away from Facebook?