One of the inherent challenges of digital marketing is presenting performance data in a way that's easy for stakeholders, regardless of their background, to understand without having to spend hours building manual reports; and there's no shortage of applications trying to solve the problem. I've tried Cyfe and Klipfolio, as well as the custom reporting features built in to Google Analytics, MOZ and HubSpot, but I have yet to find something with the flexibility required to become a go-to … [Read more...] about Cutting Through the Data Smog with Google Data Studio
Before the returns started coming in on election day, political commentators were expressing relief that the divisive and seemingly endless campaign season was coming to an end. If only that were the case. Instead, three months on, an environment of political divisiveness has become the norm.To get a taste of the current climate, one need only log-on to Facebook, which has emerged as a prime destination for political news, and sometimes political conflict. Lately, though, I've noticed an … [Read more...] about Is Political Rancor Driving People Away from Facebook?