When you track conversions in Google Analytics, you're really tracking the content that loads after the conversion occurs, which is typically some sort of success, confirmation or thank you message. Most of the time that content loads in a new page. Sometimes it's an inline message, but that's the exception - and a topic for another post. So, for now, we're going to assume that the success message is on a new page. In Google analytics parlance, a conversion is a "destination goal" and that … [Read more...] about Using Regular Expressions to Track Conversions in Google Analytics
Cutting Through the Data Smog with Google Data Studio
One of the inherent challenges of digital marketing is presenting performance data in a way that's easy for stakeholders, regardless of their background, to understand without having to spend hours building manual reports; and there's no shortage of applications trying to solve the problem. I've tried Cyfe and Klipfolio, as well as the custom reporting features built in to Google Analytics, MOZ and HubSpot, but I have yet to find something with the flexibility required to become a go-to … [Read more...] about Cutting Through the Data Smog with Google Data Studio
