Digital Marketing for Financial Advisors
Few financial advisors would dispute the fact that digital has come of age as an important growth channel, yet many remain on the sidelines, unsure where to start, how much to spend, or who to trust.
That’s where I come in.
A Marketing Consultant for Financial Advisors
Hi, I’m Lee Delahoussaye. I’m a marketing consultant that works with financial advisors, wealth management firms, and select financial services firms to attract, engage, and convert prospects into loyal clients.
All Wealth Management, All the Time
Because understanding the differing needs of your clients across generations, navigating a sometimes-ambiguous regulatory environment, and keeping up with constant shifts in the industry isn’t a part-time job.
It all starts with exploring your brand, how you’re positioned, what marketing channels you’re using, and how it’s all working for you.
We’ll then review it together, and I’ll propose a plan of action, then work with you to bring it to life.
Once things are up-and-running, we continually monitor, review and adjust for optimal results.
No Two Firms are Alike
and neither are their marketing needs – so instead of maintaining an expensive agency-style staff, I keep a stable of trusted, world-class experts at my disposal to deliver only the services you need, when you need them. Here are a few of the tools at our disposal.
Inbound Marketing Strategy
A foundation of what I do for you, strategy development involves assessing your brand and digital footprint against your goals, then recommend an approach that helps you reach them.
Your business is local – so I integrate SEO, directory listing management, and online reviews (yes, they’re allowed) to ensure that local prospects find you first, and you look good when they do.
Content is king. Search engines reward a steady stream of quality, orginal conent with higher rankings; and it allows you to demonstrate your expertise to prospects and clients.
Paid social can be used to generating awareness and leads, while organic content is an excellent means of ongoing engagement and client referral, making social media an important part of your online marketing mix.
Email Marketing & Automation
It may be the oldest form of digital marketing, but email works! Proper database segmentation and CRM integration open the door to effective automated campaigns.
If your site is more online brochure than lead engine, it deserves a second look. Using FMGSuite, TwentyOverTen, HubSpot or WordPress? Not a problem, I’ve got developers that are fluent in every one.
Clients Weigh In
I’m honored that my clients are willing to endorse us publicly, and I strive to earn their praise every day. Here are just a few things they have to say about working with me.
Fmr. Vice President, Digital Marketing
United Capital Partners
Cantrill Financial Group
Head of Channel Marketing