What's the first thing you do when you're looking for a local business? If you're like the vast majority of your neighbors, you probably head to Google. According to local SEO firm BrightLocal, when it comes to finding information on local products and services, search engines are the first choice of 72 percent of American consumers. And if we take into account all of those who search for local businesses regularly, that number balloons to nearly 90 percent. Financial Advisor SEO In … [Read more...] about 5 1/2 Steps to Crushing Financial Advisor SEO
Video: How to Use the HubSpot Social Media Tool
Hey there, I thought I’d take some time today to show you the basics and benefits of using the HubSpot social media tools. When you log into HubSpot you'll land on your dashboard page. In the top navigation bar click on “Marketing,” then “Social” and you will be taken to the social publishing page. In this case, we have a clean area because this is a new account and we haven't posted anything. Click the big orange button in the top right corner that says “create social post.” You will get … [Read more...] about Video: How to Use the HubSpot Social Media Tool
A Second Look at Nacho Analytics
This morning I published a blog post entitled "App Gives You Access to Any Site’s Google Analytics Data" before I had wrapped my brain around just how the application, called Nacho Analytics, does what it does, and in retrospect, I think the title was a bit of an overstep. A more appropriate headline might have been "View Reporting for Any Site in Google Analytics." Why the pivot? Well, it looks like Nacho Analytics is buying data from one or more sources that collect it from people who … [Read more...] about A Second Look at Nacho Analytics
App Gives You Access to Any Site’s Google Analytics Data
UPDATE: after spending more time unpacking the technology behind Nacho Analytics, I published A Second Look at Nacho Analytics. I encourage you to read this post first, then move on to the follow-up. On Tuesday competitive analytics company SpyFu demonstrated that they had figured out how to provide users with Google Analytics data for any website on the Internet. In announcing the new standalone product, dubbed Nacho Analytics, SpyFu founder and CEO Mike Roberts touted it as “God mode … [Read more...] about App Gives You Access to Any Site’s Google Analytics Data
Online Reviews a Big Opportunity for Financial Advisors
One of the challenges of financial advisor marketing is developing effective messaging that stays within the bounds of federal regulations governing advertising content. One such regulation limiting the use of testimonials in financial advisor advertising represents a significant handicap, because testimonials are used to build trust, and trustworthiness is the most important consideration in choosing a financial advisor. Trust also plays a role in where people go for information when … [Read more...] about Online Reviews a Big Opportunity for Financial Advisors
