When you track conversions in Google Analytics, you're really tracking the content that loads after the conversion occurs, which is typically some sort of success, confirmation or thank you message. Most of the time that content loads in a new page. Sometimes it's an inline message, but that's the exception - and a topic for another post. So, for now, we're going to assume that the success message is on a new page. In Google analytics parlance, a conversion is a "destination goal" and that … [Read more...] about Using Regular Expressions to Track Conversions in Google Analytics
What to Look for in a Financial Advisor Marketing Agency
Google “financial advisor marketing agency,” and you’ll get plenty of results. And if you click on some of those results, you’re likely to see a lot of the same language, claims, and capabilities. indeed, pretty much anyone can publish a website and call themselves a financial advisor marketing agency. And that makes finding an agency or consultant that will actually help you tricky. There are however a few things you can look for to separate the experts from the wannabes. 1. They … [Read more...] about What to Look for in a Financial Advisor Marketing Agency
The Best Financial Advisor Websites Have These Ten Things in Common
In my last post, I highlighted a study on how bad the copy on financial advisor websites is. Unfortunately, copy isn’t the only area where many wealth management sites often fall short. But rather than focusing the bad, I thought I’d dedicate this post to the qualities that the best financial advisor websites have. 1. Consistent branding: the best financial advisor websites adhere to a well-defined brand that’s in-place before design or development start. Doing so ensures that design and tone … [Read more...] about The Best Financial Advisor Websites Have These Ten Things in Common
Financial Advisor Websites Suck – Here’s What to do About it
A study of sixty of the biggest financial advisor websites by Visible Thread reveals that financial advisor websites suffer from a lack of clarity and transparency, putting them at a major disadvantage from a marketing perspective. Specifically, the authors say that financial advisor websites communicate in an academic tone, use passive voice excessively, and score high for complex word density; all of which are linked to a lack of trust among consumers. The trust … [Read more...] about Financial Advisor Websites Suck – Here’s What to do About it
Internet Marketing for Financial Advisors Checklist [PDF Download]
Internet Marketing for Financial Advisors can seem pretty complicated if you’re just getting into it, but like eating an elephant, it’s not so hard if you take it a bite at a time. I’ve put together the list below, in order from basic to more advanced tactics, outlining in detail the steps advisors can take to dominate their competition online. I’ve also provided a printable PDF checklist so you can keep track of your progress. 1. Claim and complete our Google My Business Profile.As … [Read more...] about Internet Marketing for Financial Advisors Checklist [PDF Download]
