challenges of marketing in financial services
August 27, 2021 by Ellen Steinlauf | Finance

Financial Services Digital Marketing: Winning C-Suite Support

Did you know that financial services digital marketing makes up over 14% of overall spend in online advertising, more than almost any other industry? And even though that spend took a hit in 2020—with banks decreasing ...

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Digital Marketing for Financial Services
August 23, 2021 by Ellen Steinlauf | Fintech

Strategy-Focused Digital Marketing for Fintech

There are few new things under the sun, and that can be especially true for traditional financial services. For example, banking has historically been resistant to change and disruption; especially the digital aspects of...

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HEXA Global Ventures Expands Roster with Award-Winning Digital Marketing Agency
July 23, 2021 by Lee Delahoussaye | Marketing

HEXA Global Ventures Expands Roster with Award-Winning Digital Marketing Agency

Dallas, Texas, October 29, 2020 Award-winning digital marketing agency Mindtap Digital has joined HEXA Global Ventures, an integrated coworking space, incubator, and accelerator. HEXA’s partnership with Mindt...

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October 29, 2019 by Lee Delahoussaye | Google Analytics

Using Regular Expressions to Track Conversions in Google Analytics

When you track conversions in Google Analytics, you're really tracking the content that loads after the conversion occurs, which is typically some sort of success, confirmation or thank you message. Most of the time tha...

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