One of the inherent challenges of digital marketing is presenting performance data in a way that's easy for stakeholders, regardless of their background, to understand without having to spend hours building manual reports; and there's no shortage of applications trying to solve the problem. I've tried Cyfe and Klipfolio, as well as the custom reporting features built in to Google Analytics, MOZ and HubSpot, but I have yet to find something with the flexibility required to become a go-to … [Read more...] about Cutting Through the Data Smog with Google Data Studio
Professional Services Marketing: Necessary Roughness
Well hello there! It's been a long while since I've posted. Let's see...coming up on two months! I really need to spend more time on marketing the agency (of which blogging is a part). The cobbler's children are, indeed, shoeless - or more directly, we - along with most other professional services firms - suck at marketing ourselves. It isn't for lack of desire or inspiration - I mean, what's better than having yourself as a client? I think of things I'd like to do to build our brand … [Read more...] about Professional Services Marketing: Necessary Roughness
For the Love of God, Update Your Site’s Copyright Notice!
As the head of a digital marketing agency, I look at and evaluate a lot of websites, and while it's true that much of that evaluation is somewhat subjective, there are offenses that - speaking objectively - there isn't an excuse for. Having had a great deal of success helping the social security disability experts at Lemoine Law Firm generate more and better leads through their website, I've been perusing other SSD firm's websites, and those of their digital agencies, and the thing I've been … [Read more...] about For the Love of God, Update Your Site’s Copyright Notice!
HubSpot vs WordPress Round 3: Integration
Welcome to round 3 of our "HubSpot vs WordPress" series! We took a week off, but are back with our third and final installment: "Integration." In addition to examining how well the two platforms integrate with other applications, in today's post, we will explore whether the best answer to the HubSpot vs WordPress question is an integrated solution that leverages the strengths of both. No-Code Options The simplest integrations are ones that can be implemented with the click of a button. These … [Read more...] about HubSpot vs WordPress Round 3: Integration
HubSpot vs WordPress Round 2: Support
This post is part of our weekly "HubSpot vs WordPress" series where we break down and compare the attributes of two of the most the popular digital publishing platforms on the market. Come back next week for HubSpot vs WordPress Round 3: Integration If you take budget out of the equation, HubSpot is the hands-down winner in the support round of our HubSpot vs WordPress matchup, but if you've got more time than money, WordPress may be the way to go. HubSpot vs WordPress: battle of the … [Read more...] about HubSpot vs WordPress Round 2: Support
